I’ve been recruited to work with (or for) a number of startups over the years. Most offers I’ve declined, but I’ve also take a few and unfortunately none have hit it big! I have tried to learn to not get caught up in the excitement of the founder’s dream too quickly: most of the companies […]
A marketing plan is a well researched and well written report detailing the marketing, promotion, and advertising plans for an organization. Essential items in a marketing plan include: Internal capabilities and forces which will have a direct effect on marketing efforts External opportunities and threats which could affect the company Goals and strategies to achieve […]
One of the challenges entrepreneurs face is the gut check question, "Do I have what it takes to be a success?" There have been thousands of research projects studying successful and unsuccessful entrepreneurs and the differences between them and the general population. It’s Tolerance for Risk, Right? Actually, no. It is a common misconception that […]